This in turn has the effect of pumping the price even further.

Dump: This sad part usually happens fast. At a certain point, the paid group leaders sell their tokens, 'at the top'. Then they tell their followers to sell.

Price Drop: Because so many people sell at the same time, and liquidity is generally low since it is a new coin, the price drops fast.

Panic: The price drop causes panic amidst the general public, who have no idea of these back-door shenanigans, and they start to panic-sell.

Bag Holders: The end of this sad story is that those left 'holding the bag', will likely be holding their bags forever.

Without any real value or fundamentals, most of these tokens and meme coins never recover a market price.